[Fmpro] Digital Watermarking

[Les Hurdle]

The real fact of the matter is not all song is paid when aired on radio 
either.... but 'we' are spending millions to insure it will be !!

Mediaguide

I also heard of some jingle guys who sent ASCAP Verance data and rec'd 
BIG checks !!!

No favorites at ASCAP, they say... same at PRS !!!!!!!!!!!

L

On Aug 11, 2006, at 9:27 AM, Mark Northam wrote:

> In all fairness to BMI, they have said that they will honor the Verance
> watermarking reports, as long as the reports do not overlap/duplicate
> information gathered by their internal tracking.
>
> ASCAP, typically, has thumbed their noses at this tracking technology 
> - too
> applicable for CPA (commercials/promo/advertising) music, I suspect. 
> It's
> amazing to watch an organization that is supposedly responsible for 
> tracking
> music single out this type of music, responsible for over 50% of the 
> minutes
> of music on television by one study, and arbitrarily value it at 
> pennies on
> the dollar and avoid implementing technology that could do a far 
> better job
> of tracking it than ASCAP does now.
>
> To see ASCAP bury their heads in the ground when it comes to CPA music 
> is
> shameful, unethical, and unprofessional. It's nothing short of musical
> segregation, with some types of music getting the royal treatment, and
> others treated like dirt.
>
> But then again, what have we come to expect from the organization that 
> is
> responsible for the language that has virtually eliminated independent
> candidates from the Board elections, enabling the Board to, through 
> it's
> private nominating committee, nominate their own "opponents".
>
> It would seem that the truth, whether represented by independent Board
> candidates, or watermarking music detection reports, or acknowledging 
> the
> actual amount of CPA music on the air on television today and paying 
> it,  is
> something the ASCAP Board wants to hear nothing of...
>
>
> Best,
>
> Mark Northam
>
>
> On 8/11/06 6:07 AM, "Les Hurdle" <leshurdle101 at sbcglobal.net> wrote:
>
>> Hi Chris,
>>
>> Watermarking has long been the goal for many of us.
>> All of my recent Library music is watermarked, but there is a kicker 
>> in
>> this issue.
>>
>> PRO's like ASCAP have said they wont recognize data provided outside 
>> of
>> their own survey methods.
>> Maybe BMI is the same.
>> EU PRO's claim they have no need to be involved in watermarking since
>> their broadcasters have to report all plays.
>>
>> So how is watermarking going to help at this time?
>>
>> You might want to check out fingerprinting.
>> Mediaguide at ASCAP, Shazam at BMI are the companies of choice.
>> Both PRO's state it will only be for songs.
>>
>> I'm curious how do you plan to use watermarking, and to what end?
>>
>> Best
>>
>> Les
>>
>> On Aug 10, 2006, at 10:59 PM, Merritt Music Productions wrote:
>>
>>> Hi all,
>>>
>>> As part of my new library biz, I now have to deal directly with 
>>> digital
>>> watermarking issues.  Here's a little info I found...
>>>
>>> http://www.webreference.com/content/watermarks/tracking.html
>>>
>>> Enjoy!
>>>
>>> Chris
>>>
>>> Merritt Music Productions
>>> 9701 Clearwater Drive
>>> Knoxville, TN 37923
>>> merrittmusic.com
>>> 865-357-5473
>>>
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> Film Music Magazine
> The Professional Voice of Music for Film & TV
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