[Fmpro] Video Closely Rivals Music Online, Harris Poll Reveals

[Dana from Serious Vanity Music]

>From digitalmusicnews.com:

Video Closely Rivals Music Online, Harris Poll Reveals

Demand for video now rivals music online, according to a recent survey. The 
study, commissioned by iCrossing and carried out by Harris Interactive, 
noted that video formats like movies, clips, television shows, and sporting 
events are rapidly attracting more attention from media-hungry consumers. 
Specifically, the poll found that 46 percent of online adults in the United 
States listen to, watch or seek to download media assets. And within that 
category, 31 percent prefer video-related content, compared to 33 percent 
for music-related assets.

>From one perspective, the study suggests a horserace, though most consumers 
are enmeshed in multiple and overlapping formats. That opens the door to a 
number of creative sales opportunities, including those that traverse music 
and video formats. "Companies must continue to create new and innovative 
strategies to reach consumers wanting music, video and ringtones online," 
said Jeffrey Herzog, CEO of iCrossing. For artists and labels, that means 
bundling experiments that involve downloads, ringtones, and video 
sneak-peeks, as well as traditional assets like concert tickets and 
merchandise. Meanwhile, iPod users have shown an overwhelming preference for 
music downloads, according to a recent finding by Nielsen Media Research.

Story by news analyst Alexandra Osorio.

Note:  the author of this and many of the stories I forward is the same one 
that I questioned a few weeks back about finding out about composer's 
download rights.  I've never received any reply, and am pretty much giving 
up hope that I will at this point.  Les H, did you have any luck?  Anyone 
else?

Dana Detrick-Clark
Serious Vanity Music
http://www.seriousvanity.com