[Fmpro] jingle licensing

[Phil Kelly]

On Jul 16, 2006, at 5:00 AM, fmpro-request at nxport.com wrote:

> I've done music for regional spots for as little as $2500.00 and 
> national spots for $25,000.00. It all depends on their budget. One 
> thing to note; known music such as hit songs even very old ones can be 
> very expensive for the client. I did the music for a multi-regional 
> seafood company for under $5,000.00. I found out later the music they 
> originally wanted to use was "Wipe Out"(an early 1960s surf music 
> hit). That publisher wanted $100,000.00 per year for the license. 
> Original music is a deal. Remember that and explain it to your client 
> (politely).
>
another point to keep in mind is to retain ALL servicing rights on 
future productions utilizing your theme ( new versions, adaptations, 
relyricing etc. )

Also ,  I always found that annual licenses with the client and agency 
was a lot cleaner deal that jumping through all the hoops ASCAP 
requires ,and in the end ,you make more money.

$100 K for a bad drum solo ?  wow!!  :)





Phil Kelly
www.philkellymusic.com