[Fmpro] Nielson Reports about Time-shifted shows

[James Ryan]

It's interesting that they say the Networks want "time shifted" shows
included in their Neilson ratings.  Ratings are typically used as a pricing
barometer for networks to charge advertisers.  The problem in my view is
that no one I know watches the commercials in time shifted shows.  They just
fast forward through them.  If that's true across the board, the ratings
should just stay where they are - with only the live broadcasted shows.

-James


On 4/25/07 8:44 PM, "Edward Baker" <edbaker4 at earthlink.net> wrote:

> http://www.tvweek.com/news.cms?newsId=11941