[Fmpro] Nielson Reports about Time-shifted shows

[Louis King]

actually I read a study on this ...

the first and last commercials tend to still get watched .. it's the  
ones in the middle that suffer



On Apr 26, 2007, at 12:00 PM, James Ryan wrote:

> It's interesting that they say the Networks want "time shifted" shows
> included in their Neilson ratings.  Ratings are typically used as a  
> pricing
> barometer for networks to charge advertisers.  The problem in my  
> view is
> that no one I know watches the commercials in time shifted shows.   
> They just
> fast forward through them.  If that's true across the board, the  
> ratings
> should just stay where they are - with only the live broadcasted  
> shows.
>
> -James