[Fmpro] NO one?? PRS changes?

[Pete]

--- Mark Northam wrote:
> But the ads, with the music, are worth millions to
> the broadcasters...

Yes, the ads are worth millions to broadcasters.

Yes, there is music in the ads.

But, you can't conclude from there that the ad music
is worth millions to broadcasters.

That's like concluding... an apple has seeds, and
worms like apples; therefore worms like seeds.

P e t e
S u r d o v a l

--- Mark Northam <mnortham at gmdgroup.com> wrote:
> I challenge anyone to make the argument that CPA
> music today is virtually worthless.

CPA music isn't worthless, it's worth millions... to
the advertisers. It's not worth a whole lot to the
broadcaster, who's sole mission is to attract viewers,
so that he can sell more ad space.

Now if ASCAP/BMI could also collect performance
royalties from advertisers, we'd have a whole new ball
game.

P e t e
S u r d o v a l





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