[Fmpro] NO one?? PRS changes?

[Pete]

No, the moral of the story is that the usage of our
music is worth different amounts to different
organizations.

It's worth a lot to Advertisers when used in
commercials. It's not worth a lot to Broadcasters when
it's used in commercials. So, Advertisers pay a lot
for music in commercials, Broadcasters don't.

It's worth a lot to Broadcasters when used in shows
that they broadcast to attract an audience. They
attract an audience so they can charge ad time to
Advertisers (see above).

It's not THAT complicated. Nobody is a back-of-the-bus
victim here. Stop insulting everyone who was ever
racially discriminated by comparing them to a composer
who gets $15,000 for 30 seconds of music, or a
publisher who gets $255,000 for the USE of a 40 year
old song.

P e t e
S u r d o v a l

--- Mark Northam <mnortham at gmdgroup.com> wrote:
> So the moral is.... 3 cents on the dollar is better
> than no cents on the
> dollar? Even though the broadcaster license
> agreements make no differential
> between types of performances when comes to paying
> license fees?
> 
> Sorry, but to me that's just too defeatist.
> 
> The composer industry has been in retreat for so
> long, it can't seem to
> imagine any other way to be. This way of thinking
> asks the people who write
> over 50% of the music on television to be grateful
> for their  97% penalty,
> because gee, it might be a 100% penalty in the
> alternative.
> 
> But as long as composers are willing to accept that
> kind of "back of the
> bus" treatment from the songwriters and their PROs,
> things won't get any
> better.
> 
> Best,
> 
> Mark Northam
> 
> 
> On 8/10/07 4:38 PM, "Pete" <musical411 at yahoo.com>
> wrote:
> 
> > Scenario 2:
> > 
> > Ad Agency: "We'll can pay you $15,000 to write us
> a 30
> > second jingle for our adult diaper commercial.
> That
> > will cover your license fee and a direct license
> for
> > performance royalties."
> > 
> > Guy writing/producing music on his laptop in his
> front
> > porch studio: "OK, thanks!"



       
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