[Fmpro] ASCAP's Watermarking Partner Tracks "All US TV Markets"

[Les Hurdle]

I think th question to DW, especially Bruce Broughton,
and the senior staff at ASCAP/BMI etc is this;

Will this new tech/company be able toread the Verance
watermark already imbedded in a great dal of CPA
music?

les
 
--- Mark Northam <mark at gmdgroup.com> wrote:

> More below from Teletrax, ASCAP's new digital
> watermarking partner...
> 
> Here's the key paragraph in my opinion:
> " Through this expanded network, Teletrax is able to
> provide video content
> owners with the ability to track and monitor short-
> and long-form
> programming and airings of TV promotions and
> advertising spots throughout
> all markets in the United States and the larger
> markets in Canada, ensuring
> the proper utilization of content and protection of
> assets."
> 
> So all of TV, including all programs, ads,
> commercials and promos is now
> being tracked in 100% of the US TV markets by this
> company, who ASCAP now
> refers digital watermarking inquiries to according
> to Steve Lubin, the
> President of ASCAP co-owned Mediaguide.
> 
> So the obvious question is: When will ASCAP to make
> a deal and start using
> this data to pay composers, especially CPA
> composers, for all those missed
> television performances.
> 
> Doug Wood, what can you tell us about this new
> partnership?
> 
> Best,
> 
> Mark Northam 
> 
> 
> Teletrax Contract With ABC Television Network Is
> Extended To Include
> Coverage In All U.S. Markets
> 2007/01/17
> 
> Broadcast Intelligence Firm Expands Monitoring
> Network to Satisfy Client
> Demand
> 
> LAS VEGAS, January 17, 2007 ­ Teletrax, the global
> broadcast intelligence
> company, has extended its contract with the ABC
> Television Network to
> monitor usage of promotional content by all of ABC's
> affiliates, it was
> announced today at NATPE 2007, the annual conference
> of the National
> Association of Television Program Executives.
> 
> A subsidiary of Medialink Worldwide Incorporated
> (Nasdaq: MDLK), Teletrax
> offers the first and only digital video monitoring
> and content tracking
> service that provides vital television intelligence
> on a global scale to
> video providers such as entertainment studios, news
> organizations, sports
> leagues, TV syndicators, and the advertising
> industry. Teletrax is a joint
> venture between Royal Philips Electronics of the
> Netherlands (NYSE: PHG) and
> Medialink.
> 
> ABC Television Network (ABC), a unit of The Walt
> Disney Company (NYSE: DIS)
> is the first Teletrax client to contract to receive
> broadcast tracking and
> analysis across the 210 markets in the U.S. ABC
> Affiliate Marketing utilizes
> Teletrax to electronically track the broadcast of
> its on-air television show
> promotions.
> 
> With a number of new and existing clients seeking
> added depth to their video
> monitoring and analysis, Teletrax is completing the
> next phase of its growth
> with the expansion of its network to track
> television broadcasts in all 210
> U.S. markets, from the nation¹s largest market, New
> York, through the
> smallest measured television market, Glendive,
> Montana. Through this
> expanded network, Teletrax is able to provide video
> content owners with the
> ability to track and monitor short- and long-form
> programming and airings of
> TV promotions and advertising spots throughout all
> markets in the United
> States and the larger markets in Canada, ensuring
> the proper utilization of
> content and protection of assets.
> 
> ³The expansion of our network to include all U.S.
> markets is a significant
> milestone for Teletrax, making us the only global
> broadcast verification
> company to offer full nationwide coverage,² said
> Andy Nobbs, president of
> Teletrax. ³Our ability to expand the network so
> widely is testament to our
> increasing momentum in the market, and further
> establishes us as the
> industry standard in the monitoring and reporting of
> broadcast content. We
> will be able to offer clients enhanced tracking and
> analysis capabilities,
> providing valuable media intelligence that
> contributes to significant growth
> in overall return-on-investment.²
> 
> 
> ---------------------------------
> Mark Northam - Publisher
> Film Music Magazine / Film Music Weekly
> The Professional Voice of Music for Film & TV
> http://www.filmmusicmag.com
> 1-800-774-3700 x702 / (310) 645-9000 x702
> 
> 
> 
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