[Fmpro] ASCAP's Watermarking Partner Tracks "All US TV Markets"

[Les Hurdle]

As of today... I'm inclined to forget
watermarking........ it may happen, but far too much
music will be out there without any code and
'lost'..... however Mediaguide will continue to encode
a track ALL songs.

All is well in status quo land

L

--- Les Hurdle <leshurdle101 at yahoo.com> wrote:

> I think th question to DW, especially Bruce
> Broughton,
> and the senior staff at ASCAP/BMI etc is this;
> 
> Will this new tech/company be able toread the
> Verance
> watermark already imbedded in a great dal of CPA
> music?
> 
> les
>  
> --- Mark Northam <mark at gmdgroup.com> wrote:
> 
> > More below from Teletrax, ASCAP's new digital
> > watermarking partner...
> > 
> > Here's the key paragraph in my opinion:
> > " Through this expanded network, Teletrax is able
> to
> > provide video content
> > owners with the ability to track and monitor
> short-
> > and long-form
> > programming and airings of TV promotions and
> > advertising spots throughout
> > all markets in the United States and the larger
> > markets in Canada, ensuring
> > the proper utilization of content and protection
> of
> > assets."
> > 
> > So all of TV, including all programs, ads,
> > commercials and promos is now
> > being tracked in 100% of the US TV markets by this
> > company, who ASCAP now
> > refers digital watermarking inquiries to according
> > to Steve Lubin, the
> > President of ASCAP co-owned Mediaguide.
> > 
> > So the obvious question is: When will ASCAP to
> make
> > a deal and start using
> > this data to pay composers, especially CPA
> > composers, for all those missed
> > television performances.
> > 
> > Doug Wood, what can you tell us about this new
> > partnership?
> > 
> > Best,
> > 
> > Mark Northam 
> > 
> > 
> > Teletrax Contract With ABC Television Network Is
> > Extended To Include
> > Coverage In All U.S. Markets
> > 2007/01/17
> > 
> > Broadcast Intelligence Firm Expands Monitoring
> > Network to Satisfy Client
> > Demand
> > 
> > LAS VEGAS, January 17, 2007 ­ Teletrax, the global
> > broadcast intelligence
> > company, has extended its contract with the ABC
> > Television Network to
> > monitor usage of promotional content by all of
> ABC's
> > affiliates, it was
> > announced today at NATPE 2007, the annual
> conference
> > of the National
> > Association of Television Program Executives.
> > 
> > A subsidiary of Medialink Worldwide Incorporated
> > (Nasdaq: MDLK), Teletrax
> > offers the first and only digital video monitoring
> > and content tracking
> > service that provides vital television
> intelligence
> > on a global scale to
> > video providers such as entertainment studios,
> news
> > organizations, sports
> > leagues, TV syndicators, and the advertising
> > industry. Teletrax is a joint
> > venture between Royal Philips Electronics of the
> > Netherlands (NYSE: PHG) and
> > Medialink.
> > 
> > ABC Television Network (ABC), a unit of The Walt
> > Disney Company (NYSE: DIS)
> > is the first Teletrax client to contract to
> receive
> > broadcast tracking and
> > analysis across the 210 markets in the U.S. ABC
> > Affiliate Marketing utilizes
> > Teletrax to electronically track the broadcast of
> > its on-air television show
> > promotions.
> > 
> > With a number of new and existing clients seeking
> > added depth to their video
> > monitoring and analysis, Teletrax is completing
> the
> > next phase of its growth
> > with the expansion of its network to track
> > television broadcasts in all 210
> > U.S. markets, from the nation¹s largest market,
> New
> > York, through the
> > smallest measured television market, Glendive,
> > Montana. Through this
> > expanded network, Teletrax is able to provide
> video
> > content owners with the
> > ability to track and monitor short- and long-form
> > programming and airings of
> > TV promotions and advertising spots throughout all
> > markets in the United
> > States and the larger markets in Canada, ensuring
> > the proper utilization of
> > content and protection of assets.
> > 
> > ³The expansion of our network to include all U.S.
> > markets is a significant
> > milestone for Teletrax, making us the only global
> > broadcast verification
> > company to offer full nationwide coverage,² said
> > Andy Nobbs, president of
> > Teletrax. ³Our ability to expand the network so
> > widely is testament to our
> > increasing momentum in the market, and further
> > establishes us as the
> > industry standard in the monitoring and reporting
> of
> > broadcast content. We
> > will be able to offer clients enhanced tracking
> and
> > analysis capabilities,
> > providing valuable media intelligence that
> > contributes to significant growth
> > in overall return-on-investment.²
> > 
> > 
> > ---------------------------------
> > Mark Northam - Publisher
> > Film Music Magazine / Film Music Weekly
> > The Professional Voice of Music for Film & TV
> > http://www.filmmusicmag.com
> > 1-800-774-3700 x702 / (310) 645-9000 x702
> > 
> > 
> > 
> > _______________________________________________
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> > 
> 
> 
> 
>  
>
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