[Fmpro] radio or ASCAP's Watermarking Partner Tracks "All US TV Markets"

[Les Hurdle]

http://www.rmb.ca/asp/effectiveradio-creative-generalcommercials.asp






--- Les Hurdle <leshurdle101 at yahoo.com> wrote:

> As of today... I'm inclined to forget
> watermarking........ it may happen, but far too much
> music will be out there without any code and
> 'lost'..... however Mediaguide will continue to
> encode
> a track ALL songs.
> 
> All is well in status quo land
> 
> L
> 
> --- Les Hurdle <leshurdle101 at yahoo.com> wrote:
> 
> > I think th question to DW, especially Bruce
> > Broughton,
> > and the senior staff at ASCAP/BMI etc is this;
> > 
> > Will this new tech/company be able toread the
> > Verance
> > watermark already imbedded in a great dal of CPA
> > music?
> > 
> > les
> >  
> > --- Mark Northam <mark at gmdgroup.com> wrote:
> > 
> > > More below from Teletrax, ASCAP's new digital
> > > watermarking partner...
> > > 
> > > Here's the key paragraph in my opinion:
> > > " Through this expanded network, Teletrax is
> able
> > to
> > > provide video content
> > > owners with the ability to track and monitor
> > short-
> > > and long-form
> > > programming and airings of TV promotions and
> > > advertising spots throughout
> > > all markets in the United States and the larger
> > > markets in Canada, ensuring
> > > the proper utilization of content and protection
> > of
> > > assets."
> > > 
> > > So all of TV, including all programs, ads,
> > > commercials and promos is now
> > > being tracked in 100% of the US TV markets by
> this
> > > company, who ASCAP now
> > > refers digital watermarking inquiries to
> according
> > > to Steve Lubin, the
> > > President of ASCAP co-owned Mediaguide.
> > > 
> > > So the obvious question is: When will ASCAP to
> > make
> > > a deal and start using
> > > this data to pay composers, especially CPA
> > > composers, for all those missed
> > > television performances.
> > > 
> > > Doug Wood, what can you tell us about this new
> > > partnership?
> > > 
> > > Best,
> > > 
> > > Mark Northam 
> > > 
> > > 
> > > Teletrax Contract With ABC Television Network Is
> > > Extended To Include
> > > Coverage In All U.S. Markets
> > > 2007/01/17
> > > 
> > > Broadcast Intelligence Firm Expands Monitoring
> > > Network to Satisfy Client
> > > Demand
> > > 
> > > LAS VEGAS, January 17, 2007 ­ Teletrax, the
> global
> > > broadcast intelligence
> > > company, has extended its contract with the ABC
> > > Television Network to
> > > monitor usage of promotional content by all of
> > ABC's
> > > affiliates, it was
> > > announced today at NATPE 2007, the annual
> > conference
> > > of the National
> > > Association of Television Program Executives.
> > > 
> > > A subsidiary of Medialink Worldwide Incorporated
> > > (Nasdaq: MDLK), Teletrax
> > > offers the first and only digital video
> monitoring
> > > and content tracking
> > > service that provides vital television
> > intelligence
> > > on a global scale to
> > > video providers such as entertainment studios,
> > news
> > > organizations, sports
> > > leagues, TV syndicators, and the advertising
> > > industry. Teletrax is a joint
> > > venture between Royal Philips Electronics of the
> > > Netherlands (NYSE: PHG) and
> > > Medialink.
> > > 
> > > ABC Television Network (ABC), a unit of The Walt
> > > Disney Company (NYSE: DIS)
> > > is the first Teletrax client to contract to
> > receive
> > > broadcast tracking and
> > > analysis across the 210 markets in the U.S. ABC
> > > Affiliate Marketing utilizes
> > > Teletrax to electronically track the broadcast
> of
> > > its on-air television show
> > > promotions.
> > > 
> > > With a number of new and existing clients
> seeking
> > > added depth to their video
> > > monitoring and analysis, Teletrax is completing
> > the
> > > next phase of its growth
> > > with the expansion of its network to track
> > > television broadcasts in all 210
> > > U.S. markets, from the nation¹s largest market,
> > New
> > > York, through the
> > > smallest measured television market, Glendive,
> > > Montana. Through this
> > > expanded network, Teletrax is able to provide
> > video
> > > content owners with the
> > > ability to track and monitor short- and
> long-form
> > > programming and airings of
> > > TV promotions and advertising spots throughout
> all
> > > markets in the United
> > > States and the larger markets in Canada,
> ensuring
> > > the proper utilization of
> > > content and protection of assets.
> > > 
> > > ³The expansion of our network to include all
> U.S.
> > > markets is a significant
> > > milestone for Teletrax, making us the only
> global
> > > broadcast verification
> > > company to offer full nationwide coverage,² said
> > > Andy Nobbs, president of
> > > Teletrax. ³Our ability to expand the network so
> > > widely is testament to our
> > > increasing momentum in the market, and further
> > > establishes us as the
> > > industry standard in the monitoring and
> reporting
> > of
> > > broadcast content. We
> > > will be able to offer clients enhanced tracking
> > and
> > > analysis capabilities,
> > > providing valuable media intelligence that
> > > contributes to significant growth
> > > in overall return-on-investment.²
> > > 
> > > 
> > > ---------------------------------
> > > Mark Northam - Publisher
> > > Film Music Magazine / Film Music Weekly
> > > The Professional Voice of Music for Film & TV
> > > http://www.filmmusicmag.com
> > > 1-800-774-3700 x702 / (310) 645-9000 x702
> > > 
> > > 
> > > 
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> > 
> > 
> > 
> >  
> >
>
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=== message truncated ===



 
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