[Fmpro] ASCAP and Technology

[Pete]

Hi Mark,

I understand your logic, but I would think that
writers of popular song and their publishers would
benefit from more accurate tracking on TV.

I'm guessing that popular songs get played more on
commercials than on TV programming. Tons of
commercials use hit songs to sell their goods. So, if
commercials are currently under-tracked, digital
watermarking would increase the amount paid to those
works. Then, popular songs would also benefit.

If one group becomes overcompensated, ASCAP could just
change the weighing formula. But, at least it would be
accurate. Who wouldn't want accuracy?

P e t e
S u r d o v a l

--- Mark Northam <mark at gmdgroup.com> wrote:
> I'll say it again... The massive amount of unpaid,
> untracked musical
> performances is the elephant standing in the middle
> of the room at the PROs.
> If they tracked and paid all of these performances,
> existing members' checks
> would decrease, something that would not go over
> well with many members.
> 
> What we're seeing is the strategic non-use of
> technology in order to
> maintain the wealth levels of certain groups of
> members. It's a system
> that's rotten from the head on down, and only a
> major influx of new board
> members who are committed to something more than
> maintaining their own
> personal royalty checks and board positions is going
> to get us closer to
> fairness and accuracy in PRO royalty payments.
>


 
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