[Fmpro] Gates: Internet to Revolutionize TV in 5 Years - Comments?
Pete
musical411 at yahoo.com
Sun Jan 28 20:39:07 GMT 2007
It's not surprising that Bill Gates is talking about
this now. The new Microsoft Operating System "Vista"
has a Tivo-like feature. I think it's just been
brought in from XP Media Edition. But, I wonder if the
internet's infrastructure is prepared for every new PC
having an internet TV recorder as a standard feature.
I already feel like the internet is slowing down from
people downloading videos and using the internet as
their phone system.
P e t e
S u r d o v a l
--- Mark Northam <mark at gmdgroup.com> wrote:
> Hi All -
>
> Interesting comments by Bill Gates - given ASCAP and
> BMI's inability so far
> to establish a performance royalty for downloadable
> audiovisual works
> (film/TV shows), we all should be checking our
> contracts for downloadable
> audiovisual royalties and mechanical royalties.
>
> Given ASCAP and BMI's choice to offer, via their
> Unilicense proposal
> (see
>
http://www.filmmusicworld.com/dl/Joint-NMPA-ASCAP-BMI-Proposal.pdf)
> to concede there are no performance royalties on
> music-only downloads, it
> may be an uphill battle to reverse-course from that
> dangerous precedent and
> try and establish performance royalties in
> audiovisual downloads. Plus, as
> evidenced by the Unilicense proposal, the publishers
> clearly would prefer to
> keep all the royalties from downloads to manage as
> they'd like, with their
> various deductions, etc. instead of the royalties
> being paid through ASCAP
> and BMI where a 50/50 split with writers is
> enforced.
>
> We can only hope ASCAP is successful, but in the
> meantime, must look out for
> ourselves contract-wise in this area...
>
> Any comments on the story below?
>
> Best,
>
> Mark Northam
>
>
> Internet to revolutionize TV in 5 years: Gates
>
> DAVOS, Switzerland - The Internet is set to
> revolutionize television within
> five years, due to an explosion of online video
> content and the merging of
> PCs and TV sets, Microsoft chairman Bill Gates said
> on Saturday.
>
> "I'm stunned how people aren't seeing that with TV,
> in five years from now,
> people will laugh at what we've had," he told
> business leaders and
> politicians at the World Economic Forum.
>
> The rise of high-speed Internet and the popularity
> of video sites like
> Google Inc.'s YouTube has already led to a worldwide
> decline in the number
> hours spent by young people in front of a TV set.
>
> In the years ahead, more and more viewers will
> hanker after the flexibility
> offered by online video and abandon conventional
> broadcast television, with
> its fixed program slots and advertisements that
> interrupt shows, Gates said.
>
> "Certain things like elections or the Olympics
> really point out how TV is
> terrible. You have to wait for the guy to talk about
> the thing you care
> about or you miss the event and want to go back and
> see it," he said.
>
> "Internet presentation of these things is vastly
> superior."
>
> At the moment, watching video clips on a computer is
> a separate experience
> from watching sitcoms or documentaries on
> television.
>
> But convergence is coming, posing new challenges for
> TV companies and
> advertisers.
>
> "Because TV is moving into being delivered over the
> Internet -- and some of
> the big phone companies are building up the
> infrastructure for that --
> you're going to have that experience all together,"
> Gates said.
>
> YouTube co-founder Chad Hurley said the impact on
> advertising would be
> profound, with the future promising far more
> targeted ads tailored to each
> viewer's profile.
>
> "In the coming months we're going to do experiments
> to see how people
> interact with these ads to build an effective model
> that works for
> advertisers and works for users," he said.
>
> Advertisers are already racing to adapt their
> strategies to the growing
> power of the Web, and more and more promotional cash
> is tipped to migrate
> from television to Web sites in future.
>
>
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