[Fmpro] Fresh Technologies Spell Mixed Opportunies for Publishers

[leshurdle]

'The song is always first'.............  this would of-course support  
the silly POV taken by the senior lyricist on the ASCAP Board.

However;
1	No mention of paying writers below
2	Will the publishers 'sing a different song' when all delivery is  
digital, a download, and where [as per today's broadcasts] the bulk  
of music used/sold is instrumental?

The lack of any appreciable method in place today to track product is  
going to spell 'disaster' for instrumental writers in due course.

Les

On May 1, 2007, at 5:27 AM, Dana from Serious Vanity Music wrote:

> Permalink: http://www.digitalmusicnews.com/stories/043007king
>
> Fresh Technologies Spell Mixed Opportunies for Publishers
>
> Publishers continue to navigate the disruptive digital transition with
> adaptive aplomb, thanks to a highly diversified approach.  But newer
> technologies offer mixed opportunities, and mixed feelings as well.
> Discussing the terrain during a Musexpo panel in Los Angeles on Monday
> morning, legendary publishing executive Martin Bandier pointed to a  
> growing
> number of revenue outlets and opportunities.  "Publishing has been  
> able to
> survive because there are so many sources of revenue," said Bandier,
> currently chairman and chief executive at Sony/ATV Music Publishing.
> According to Bandier, the exhaustive list includes "ringtones,  
> karaoke,
> YouTube," and an innumerable number of more traditional licensing  
> channels.
> And looking forward, a continued explosion in media technology  
> spells more
> opportunity for publishers to license their core assets.  "It's  
> about the
> song and the artist, and the song is always first," Bandier said.
>
> That profile offers quite a contrast to the recording sector, which  
> funnels
> most of its revenues from the sale of CDs.  But like its recording  
> cousins,
> the publishing sector remains highly concerned about missed revenue
> opportunities. Bandier discussed the quickly-changing publishing  
> business
> during a star-studded panel, one moderated by Larry King and  
> flanked by
> digital celebrity Chad Hurley of YouTube.  That proved the perfect  
> assembly,
> as Bandier offered mixed sentiments towards the YouTube phenomenon,
> especially considering the importance of music to the video giant.   
> "Our
> biggest challenge is the rampant use of music without any  
> compensation,"
> Bandier asserted.  "It's difficult when there's no restriction or  
> filters on
> new music."  In response, Hurley pointed to a broad video platform,  
> one that
> includes presidential speeches and high school basketball clips,  
> though
> music remains an undeniable component of the experience.  That has  
> labels
> eagerly anticipating a promised
> filtering solution, though Hurley did not offer a firm date for its  
> arrival.
>
> Story by editor Paul Resnikoff, on location in Los Angeles.
>
>
> Dana Detrick-Clark
> Serious Vanity Music: http://www.seriousvanity.com
> The Anatomy of an Album: http://album-anatomy.livejournal.com
>
>
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