[Fmpro] Mediaguide

[Edward Baker]

I wonder how much the Advertisers and their Agencies are charged for this
information.  Is ASCAP one of the owners/investors of Mediaguide?

Ed

on 5/17/07 2:17 PM, Les Hurdle wrote:

Mediaguide's patent-pending monitoring technology uses a network of
computers to electronically "listen" to nearly 2,500 radio stations
across the country, automatically identifying ads as they air.
Mediaguide incorporates this information into a range of products and
services that provide Advertisers and their Agencies, Radio Stations
and Networks with deep insight into what companies are advertising,
what products, how often, in what markets and on what stations--
providing the most complete, unbiased and timely picture of radio
advertising and bringing greater accountability throughout the entire
buy-sell process.

Not one word about providing this data to ASCAP................
gosh, I'm shocked.