[Fmpro] Getty Images Launches Music Licensing Service

[Dana from Serious Vanity Music]

I think this came up on the list before, when Getty purchased Pump Audio. 
Thought some of you might be interested, as it has now launched.

from digitalmusicnews.com:

Getty Images Launches Music Licensing Service

Getty Images has now launched a music licensing service, a move that follows 
the recent acquisition of Pump Audio.  Getty, a massive repository and 
licensor of visual assets, purchased Pump Audio in June to power a 
diversification into music.  The $42 million buyout is now manifesting 
itself as Soundtrack, a licensable collection of roughly 20,000 songs from 
independent artists and composers.  "When we acquired Pump Audio in June, we 
made a commitment to develop dynamic and nimble new music platforms and 
tools which meet the growing content needs of our customers," explained 
Jonathan Klein, chief executive and cofounder of Getty Images.  "The launch 
of Soundtrack is just the beginning of that strategy."

Soundtrack targets producers across broadcast, film, advertising, and other 
areas.   The online marketplace is designed to offer an efficient method for 
sampling and securing music, and Pump Audio compensates participating rights 
holders accordingly.  Looking forward, Getty pointed to a growing catalog, 
and the possible introduction of major label content.  The Pump Audio 
clientele already includes MTV Networks, BBC, Discovery Channel and New Line 
Cinemas, and Getty is aiming to offer those customers a broader palette of 
multimedia assets.  The concept, available at gettyimages.com/music, was 
first announced on Tuesday.

Permalink: http://digitalmusicnews.com/stories/100207getty

Related article (registration required):

"Getty Officially Confirms Pump Audio Acquisition," June 20, 2007
http://digitalmusicnews.com/stories/062007getty


Dana Detrick-Clark of Serious Vanity Music
http://www.seriousvanity.com