[Fmpro] Link, another try

[James Ryan]

Excellent explanation, Chris.  Thanks.

Now, let's test Mark's change in the FMPRO server.   Will the  
following phrase with an embedded link work:

Film Music Magazine

We shall see!

James


On Apr 4, 2008, at 4:56 PM, chris at alpiar.com wrote:

> well that is a very deep question actually. Advertisers that send  
> email that look like web pages are sending mail in HTML format, or  
> more likely multi-mime format (which attaches plain text and html  
> versions of their ad together). many people only get and send email  
> in plain text and many get and recieve in html format, and every  
> email client out there reacts differently to various html related  
> techonology (CSS, javascript, etc) and writing a really good email  
> that works on most email clients is very difficult and there are  
> folks that specialize in just that as their main focus in life. That  
> being said the FMPRO mail list strips all HTML and sends all  
> messages to its members in plain text format. I am sure Mark Holden  
> does that for bandwidth reasons as plain text is remarkably smaller  
> sized files. So even tho you might create your email with a cool  
> modern email client that gives you options to embed pictures and  
> cool fonts and colors and stuff, once it hits FMPRO server all !
> that is stripped down to the text. As well as many peoples email  
> clients. Especially people using dial up or using email with limited  
> storage space they will opt for text only email.
>
> It is growing less and less that folks use dial up or are limited on  
> email storage and most folks are capable of seeing html in their  
> email, but FMPRO list I would imagine as it is a free service will  
> always remain text only.
>
> As for pro advertisers links, they will use a redirect system,  
> mostly for tracking so they know who clicked what, and so a link  
> going to
>
> http://www.amazon.com/gp/product/0071591583/ref=amb_link_6595252_1?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-7&pf_rd_r=1SQXZCD20EVT0MDW4VMQ&pf_rd_t=101&pf_rd_p=379327401&pf_rd_i=507846
>
> might very well inside the email go to http://www.emailAdServer.com/?click=1982391827391823
>
> and that number is just a code telling their server HEY James Ryan  
> clicked the fourth link in the amazon book sale email campaign and  
> ok lets forward him on now to amazon to see the book. Indeed pro  
> advertisers also do it to keep their URL's short so that people on a  
> PDA or a cell phone will get the link they want them to get and not  
> some broken mumbo jumbo ;)
>
> Hope that is info you were looking for
>
> Best,
>
> Chris
>
> Christopher Kennedy Alpiar
> Cinematic Composer
> http://www.alpiar.com/
>
> -----Original Message-----
> From: James Ryan [mailto:jeryan at optonline.net]
> Sent: Friday, April 4, 2008 04:35 PM
> To: fmpro at nxport.com
> Subject: Re: [Fmpro] Link, another try
>
> Hi Chris, Fair enough. That being said, I'm curious how pro  
> advertisers do it? They send emails that look like web pages with  
> product pictures and multiple embedded links (e.g. Apple, MacMall,  
> iTunes) , and though I don't have one handy to decode, I'm guessing  
> the links are very long (they have thousands of products), just as  
> they would be when you click on a link on their website.  
> Interestingly, the brackets have worked for me on other forums for  
> very long links, though I will admit that this could just be luck. I  
> will pass this on to my techie friend and ask him where he got his  
> info. Thanks, J
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