[Fmpro] P2P & Piracy

[JJB]

As far as I know, there are no current watermarking technologies that 
don't damage the subjective sound quality in a negative way. Of course, 
some double blind testing would have to be done to find out which 
technologies are more listenable than others. Once that happens, then 
watermarking perhaps becomes viable.

 Joel


Mark Northam wrote:
> On 4/15/08 4:16 AM, "John Stone" <buddhastone at hotmail.com> wrote:
>
>   
>> I like your idea, but the "watermark" is a form of DRM is it not?
>>     
>
>
> Despite the concerns of ASCAP and BMI whose distribution methods might see
> HUGE changes if watermarking was actually implemented (as in, they might
> have to pay for hundreds of thousands of performances that no go unpaid, and
> they'd have to do it without a license fee increase since the broadcasters
> already pay for ALL music), watermarking is no more dangerous or limiting to
> consumers than barcodes on groceries.
>
> Watermarking means much greater accuracy in identifying performances,
> especially when used in addition to systems like the fingerprinting systems
> already employed that are good for identifying legacy material where it's
> impractical to watermark.
>
> The real question is: who wouldn't want more accuracy? That's the KEY to
> this entire subject.
>
> The answer, of course, is that the more you currently earn from ASCAP or
> BMI, the more you stand to lose if there's a significant increase in
> accuracy identifying missed performances. By most estimates, music for
> commercials, promos and advertisements ("CPA music") is the most
> under-tracked type of performance on television, despite it represents by
> one survey over 50% of the music on television (number of minutes).
>
> So you have a situation where the most prevalent type of music on
> television, by far, ends up the most under-tracked, and now lots of people
> want to see it stay that way to preserve their own wallets, despite the fact
> it's money that should be paid to others that they want to "protect".
>
> Make no mistake: there is a very strong financial dis-incentive for any
> significant improvement in tracking at the performance rights organizations.
> What's amusing is how they bluster and posture about their great tracking,
> while they intentionally refuse to adopt systems like watermarking that
> would likely bring some real improvement to their tracking systems.
>
> An excellent article on this is Mark Holden's "MediaGuide: Will it Track
> Your Music/" available here:
>
> http://www.filmmusicmag.com/?p=653
>
> Best,
>
> Mark Northam
>
>
> --------------------------------------------
> Mark Northam, CEO  |  mark at gmocorp.com
> Global Media Online, Inc.
>
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