[Fmpro] The dreaded composer's "Downtime"

[Christopher Alpiar]

Well that is very true, and if search engine traffic is what you are  
shooting for, you definately want in the very least an HTML non flash  
version of your site. There is a whole industry on Search Engine  
Optimization and its extremely detailed and complex. But really a  
composer website is not about search engine traffic, its a big juicy  
advertisement to convince directors and producers that you are  
excellent at what you do and that your idea of music and art is  
aligned with the director's idea of it. (ie a director looking for a  
metal sound will love the tattoo & harley style website etc)

I get about 10,000 views a month with about 1200 unique users from  
search engines, not one of em that didn't search exactly for "Chris  
Alpiar" or some derivative (ie someone that was looking for *me*  
specifically) has contacted me and most of them are random clicks from  
searches like "Cinema" or "Compost" (where in my title is Cinematic  
Composer)

If I was selling a product to composers say, or to anyone, search  
engine optimization would be key to my internet presence. But for us  
composers I think there is very little value. A director doesn't  
google "Film score composer" to find a composer for his next film ;-)

But if you are bored and just need something to chew away the time  
while you wait for the next musical idea to pop in your head or for  
the phone to ring, I can help point you to some excellent sources on  
Search Engine Optimization!


Christopher Kennedy Alpiar
Cinematic Composer
937.294.0900 (Dayton Studio)
310.339.9603 (Los Angeles)
877.294.0912 (Toll Free)
www.alpiar.com



On Apr 30, 2008, at 2:02 PM, JJB wrote:

> Michael S Patterson wrote:
>> Oddly, my
>> downturn corresponds with the re-vamp in my website, it could just
>> be a coincidence but who knows.
>>
> That is not a co-incidence. I decided to check out your site to see if
> my hunch was correct: you are using flash. Lots of it. Search engines
> are text based, they cannot read the text in a flash app without some
> extra work. Put some real text on your website so that search engines
> can see it. Also, I am fairly certain that you can configure your  
> flash
> apps to expose text to search engines so that they are more indexable.
>
> - Joel
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